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MARKETING

A good message.At a relevant moment.

Connect stay events with communication journeys. Prepare content, conditions and channels so that every contact serves a purpose.

Discuss MarketingExplore a journey
THE JOURNEY OF A STAY

Every moment has a purpose.

Explore three ideas based on available events and actions. Prepare and review the sequence before activating it.

Illustrative example · synthetic data
  1. Entry signalArrival approaching
  2. Condition before sendingOperational purpose and available recipient
  3. Signal to observeEmail delivery status
Prepared content · email

Everything ready for your arrival

Alex, here is the practical information for your arrival at Horizon Hotel.

Illustrative draft · no sending

Information that prepares the arrival.

A pre-arrival welcome pack can organise operational information. It requires an approaching-arrival event and a configured channel.

Explore at your own pace. Content is also available without motion and without JavaScript.

BEFORE, DURING AND AFTER

Communicate with context.

Stay events

Use booking and stay signals to define when a journey begins.

Prepared journeys

Start with the gallery and PMS-linked packs. Review the drafts before activating them.

Responses that help

Surveys and interaction events can add context to the guest relationship.

FROM EVENT TO MESSAGE

Timing is only the beginning.

A journey also needs identity, content, a channel and eligibility rules.

  1. Listen for a signal

    An approaching arrival, a check-in or a response can start a configured flow.

  2. Check the conditions

    Define waits, recipients and purpose. Check the applicable permission before a commercial message or survey.

  3. Read what happens

    Distinguish delivery, clicks, responses and redemptions. Each signal tells a different story; a click does not prove a booking.

SHARED CONTEXT

CDP

Work with guest context and preferences.

WiFi

Add an arrival signal without inventing permission.

Loyalty

Continue the relationship beyond a single stay.

Before activating

Do journeys activate when I choose a template?

No. Installation creates a draft. Events, content, configuration and availability need review before activation.

Do all communications use the same permission?

No. Operational arrival information and a commercial offer serve different purposes. Surveys check feedback eligibility for both email and WhatsApp.

YOUR STARTING POINT

Choose a moment in the stay.

Let’s design the first journey around a real event and the channels you already have.

Prepare my first journeyExplore the CDP