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Analytics / Pulse

Understand what happensbefore the booking.

Bring acquisition and browsing signals together to see where demand comes from, where it progresses and where it pauses. Pulse gives your hotel context for the digital guest journey.

Let's talk about your hotelExplore the example
See the workflow

One funnel. Three perspectives.

Switch views to explore synthetic sessions and booking milestones. The figures stay comparable.

Illustrative example · Synthetic data · Not a live account
Pulse / Acquisition

All traffic

4%

Observed conversion

Bookings / sessions
These figures do not represent actual performance.
Observed funnelSame illustrative period
  1. Sessions1,200
    100% · Of all sessions
  2. Booking starts360
    30% · Of all sessions
  3. Observed bookings48
    4% · Of all sessions

Read the whole journeyIn this illustrative dataset, 1,200 sessions produce 360 booking starts and 48 observed bookings.Observed conversion: 48 / 1,200 = 4%.

The example, step by step
  1. 01

    Read the whole journey

    In this illustrative dataset, 1,200 sessions produce 360 booking starts and 48 observed bookings.

    Observed conversion: 48 / 1,200 = 4%.
  2. 02

    Explore the organic channel

    The 800 organic sessions include 240 booking starts and 40 observed bookings.

    Observed conversion: 40 / 800 = 5%.
  3. 03

    Find a question to investigate

    The 400 campaign sessions include 120 booking starts and 8 observed bookings. Review context before drawing conclusions.

    Observed conversion: 8 / 400 = 2%. This is not a return on investment.

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For your team

From visits to better questions.

Understand where demand starts

Compare channels, campaigns and landing pages within a shared analysis context.

Find steps worth investigating

Review the observed funnel from browsing to booking intent to guide your next investigation.

Read the signals in context

Explore journeys and attribution alongside tracking coverage. Partial signals call for careful interpretation.

How it works

Start with the journey.

Connect your sources, check what is being measured and compare periods and channels with a specific question in mind.

  1. Prepare the measurement

    Identify the website, acquisition sources and booking engine events that can be connected.

    Coverage depends on each integration and its configuration.

  2. Read traffic and the funnel

    Compare observed sessions and events; find the step where behavior changes.

    Keep the period, property and event definition comparable.

  3. Investigate before acting

    Consider marketing and hotel context alongside the journey before changing a campaign.

    Attribution describes observed signals; it does not establish causation.
Within Zillion

Marketing

Connect journey insights with campaigns and audiences.

BI

Explore reports and share context with your team.

Revenue

Connect digital demand to your revenue questions.

Before you begin

Does Pulse replace BI or Revenue?

Pulse focuses on acquisition, browsing and the journey before a booking. BI supports reporting and exploration; Revenue addresses hotel revenue decisions.

Can attribution see every booking?

Not necessarily. Its scope depends on received events, connectors, consent and continuity of measurement. We review that coverage with you.

Can I use budget models from day one?

MMM analysis needs sufficient history, prepared sources and spend data, enabled availability and a successfully completed fit. Data readiness is evaluated before results are shown.

Your hotel, your context

Start with a demand question.

We will review your website, booking engine and available sources to define the scope of Pulse.

Discuss fit and availabilityExplore integrations